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Prime Capital Investment Advisors unveils new brand – Prime Capital Financial! Click here to read the full announcement.

Matt Waters, CFP®, AIF®

Partner | Wealth Advisor | Colorado Retirement Practice Leader


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Matt Waters has nearly a decade of experience in the financial services industry. He holds FINRA Series 63 and 66 securities registrations, life and health licenses in several states, and designations as both a CERTIFIED FINANCIAL PLANNER™ (CFP®) and an Accredited Investment Fiduciary® (AIF®).

Matt’s previous professional experiences working for Fortune 500 companies, family-owned businesses, LLCs, and nonprofits prepared him to excel as an advisor. “In the past, I served clients as a consultant for business process improvement solutions. My role was to sit with senior leadership and identify workflow improvements, workforce optimization and technology implementation. Essentially, ‘How can we manage and optimize resources to achieve efficiencies and greater profitability.’ It was excellent training for me in my work now as a financial advisor,” Matt says.

“A great deal of personal introspection has gone into better understanding myself and my priorities. Specifically, I feel I have found my strength in creating simple, relatable solutions to complex situations. My primary objective is to consult with individuals, families, and businesses and get to know their values and hopes. From there, I work to design and implement financial solutions for tax reduction, wealth accumulation, estate planning, and qualified plans in ways that are relevant and authentically impacting.”

Matt feels a strong calling to dedicate his career to the service of others. “Experiencing a client move from a state of uncertainty to a place of confidence in their financial future is incredibly rewarding,” he says.

Specializing in working with high-net-worth families, Matt focuses on their investments and planning. He has also found a niche working with business owners and executives on their retirement plans, uncovering ways to maximize their plans as a company asset.

“My goal is to facilitate healthy guidance on behalf of clients’ financial needs and goals, and my intent is to stay curious, stay informed and educated, and make meaningful connections with my clients a priority. I commit to staying true to my priority of service by surrounding myself with innovative, creative, knowledgeable, and skilled team members so that I have resources in place for times when they are needed. This deep bench of capable colleagues is one of the reasons I chose to work for Prime Capital.,” he says.

Matt is originally from Lawrence, Kansas, and he graduated from the University of Kansas, which is located there, with a Bachelor of Arts degree in communications studies in 2003. (“Rock Chalk!”)

He currently lives in Castle Rock, Colorado, and in his free time, he enjoys fly fishing, playing golf, mountain biking and pretty much anything outside. He is dedicated to health, fitness, fun and his wife, Sara, and their four children. As Matt puts it, “We have an abundant, colorful, and adventurous lifestyle in the great state of Colorado. I have an incredibly full and rewarding personal life with so much to be grateful for.”

To obtain a CFP® designation, a candidate must hold a bachelor’s degree or higher (in any discipline) from an accredited college or university, complete coursework on financial planning through a CFP Board Registered Program, pass the two-day exam which lasts for three hours each day, and complete either 6,000 hours of professional experience related to the financial planning process or 4,000 hours of apprenticeship experience that meets additional requirements.

In order to get designated as an Accredited Investment Fiduciary (AIF®), the candidate must meet a point-based threshold based on a combination of education, relevant industry experience and/or professional development; must complete training and pass a final exam; and complete six hours of continuing education requirements annually.

Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Wealth Management (“PCWM”) and Qualified Plan Advisors (“QPA”). Securities offered by Registered Representatives through Private Client Services, Member FINRA/SIPC. PCIA and Private Client Services are separate entities and are not affiliated.

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What we can do for you


By having a financial plan in place that matches your goals, your family make-up, your stage of life, your retirement desires, and your appetite for (or aversion to) market risk, you can feel more confident, have more peace of mind, and increase your savings. These are just some of the services we offer as part of your customized financial plan. We also offer services to businesses, such as 401(k) plan management.

7800 E Union Ave., Suite 940, Denver, CO 80237 • Toll Free: 1 (800)-493-6226
Local: (303) 771-2700 • Fax: (303) 771-2701

Our Services

  • Wealth Management
  • Financial Consulting
  • Financial Planning
  • Retirement Planning
  • Tax Loss Harvesting
  • Helping to Reduce Taxable Income
  • Managing Investments
  • Estate Planning & Trusts
  • Helping to Reduce Capital Gains Tax
  • Access to Private Investments
  • Business Services
  • 401(k) Plan Management

When is the last time you updated your plan?

Whether you need help putting together your first financial plan, want a second opinion on your current plan, want to explore alternative investments in your portfolio, are getting ready to retire in the next few years, or just have more questions for us, please send us a message!

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Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Wealth Management (“PCWM”) and Qualified Plan Advisors (“QPA”). Certain services may be provided by PCIA affiliates.
PCIA and its advisors provide general information, not individually targeted personalized advice, and is not liable for the usage of the information provided. Exposure to ideas and financial vehicles should not be considered investment advice or a recommendation to buy or sell any of these financial vehicles. This information should also not be considered tax or legal advice. Individuals should consult with a professional specializing in the fields of tax, legal, and accounting regarding the applicability of this information for their situation. Past performance is not a guarantee of future results. Investments will fluctuate and when redeemed may be worth more or less than when originally invested.

7800 E Union Ave., Suite 940
Denver, CO 80237

1800.493.6226